We make no-fuss staples that simplify your daily beauty ritual. Our collection is more than just a promise, it's authentic performance. We believe that to highlight your unique beauty, you don't need an unlimited amount of makeup—just a few perfect products.
BFR's line of tried and true essentials embrace everyday beauty, rather than hiding it. For us, it's all about keeping it real. Our long-wear formulas are made with skin-loving, cruelty-free, paraben-free ingredients that enhance and never dull your skin's natural chemistry. We're bringing you the very best products for effortless application and delivery. It's 24/7 self-confidence. Looking this great has never been easier.